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Fortune 500 2011 Best Insurance Companies

Fortune 500 2011 Best Insurance Companies

Let’s start with the best insurance companies that are making the most money. The rankings of these top 10 best insurance companies on the Fortune 500 list are more based off information that a business person or an investor would be interested in. They are not based off anything that we as insurance consumers look for in our best insurance companies such as premium, customer service or claims services.

However, as an insurance consumer, going with an insurance company that is a solid company all around does protect us. It protects us from paying a large amount of premium to a company that may not be around to pay our claims if that time ever comes.
The following listing is the rankings of the best insurance companies in the “Insurance: Property and Casualty” category. The numbers listed after is their ranking on the complete Fortune 500 list with all of the business categories combined.

  1. Berkshire Hathaway (7)
  2. AIG (17)
  3. State Farm (37)
  4. Liberty Mutual (82)
  5. Allstate (89)
  6. Travelers Cos (106)
  7. Hartford Financial (117)
  8. Nationwide (127)
  9. United Services Automobile Association (145)
  10. Progressive (164)


Top Three Insurance Company Mascots


Company identification is very important in the insurance industry. The better known an insurance company is the more likely people are going to seek them out for an insurance quote. More insurance quotes lead to more business.
Insurance mascots can help an insurance company achieve this recognition. The mascot helps by making the insurance company that they represent stick in a potential client’s mind. So every time a consumer sees the mascot, they think of the insurance company. To test part of this advertising gimmick, a TV study was done to see the effectiveness of insurance advertising on consumers.
When study participants were provided with insurance TV ads these were the top three most recognized insurance company mascots:

  1. The GEICO Gecko (Geico is a subsidiary of Berkshire Hathaway)
  2. Flo from Progressive
  3. Allstate’s Mayhem

If you will notice the companies of all three of the most recognized insurance company mascots are listed above in the Fortune 500 best insurance companies list.


Best Insurance Companies for Customer Service


Customer service is essential in the insurance industry. If you treat your customers rudely and do not try to be flexible to their needs, there is very little keeping them from leaving for another company.
Each year JDPower.com awards the best insurance companies that exceed customer service expectations for their clients. The following is a list of the 2011 Customer Service Champions for the best insurance companies in the industry:

  1. Amica
  2. Auto-Owners Insurance
  3. Erie Insurance
  4. Farm Bureau Insurance
  5. NJM Insurance Group
  6. USAA

(A full listing of all the best insurance companies that earned the Customer Service Champions award can be found at www. JDPower.com)


Best Insurance Companies for Claims Service


The whole essence of insurance is the claims department. Insurance is a promise that is made by the best insurance companies to you that they will pay your claims for the coverage that you buy. If an insurance company does not hold up their end of the promise, they are not an insurance company that is worth paying premium to.
Below is the list of the best insurance companies for claims service from JD Power’s 2010 Auto Claims Satisfaction Survey:

  1. Auto-Owners Insurance
  2. American Family*
  3. Amica Mutual*
  4. California State Automobile Association (CSAA)*
  5. Erie Insurance*
  6. The Hartford*

*Numbers 2 – 6 all tied for 2nd best “Overall Satisfaction” rating for Claims Satisfaction. These companies all earned a 4 out of 5 ranking on the study.

t “Overall Satisfaction” rating for Claims Satisfaction. These companies all earned a 4 out of 5 ranking on the study. 

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